If you searched for Union First Funding scam, Union First Funding legit, Union First Funding reviews, or received a Union First Funding loan mailer, you may be trying to determine whether the offer is real and who would actually provide the loan.
Union First Funding operates an active website that markets personal loans and debt-consolidation options, but its own disclosures say Union First Funding itself is not the lender.
The company says it works with a network of independent lenders and that the originating lender—not Union First Funding—will ultimately be the creditor.
Quick Verdict
Union First Funding appears to be an operating loan-marketing and debt-consolidation service rather than the direct lender named on the eventual loan. We found no basis to describe Union First Funding itself as a proven scam. However, consumers should verify the actual lender, final APR, fees, credit inquiry and whether an advertised loan offer changes into a different debt-relief program before agreeing.
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On this page: What is Union First Funding? · Is it a lender? · Mail offers · APR & rates · Company identity · Licensing records · Reviews & complaints · How to verify
What Is Union First Funding?
Union First Funding operates at:
UnionFirstFunding.com
The current website markets:
- Personal loans
- Debt-consolidation loans
- Loans for home improvements
- Loans for large purchases
- Loans for moving expenses
- Loans for other personal expenses
The website promotes a simple application process and says that for some customers, loan proceeds could potentially reach a bank account within approximately 48 hours.
Current published business information includes:
- Website: UnionFirstFunding.com
- Address: 919 E Main Street, Suite 1000, Richmond, VA 23219
- Phone listed by BBB: 877-469-0386
Union First Funding Official Website
Important: Union First Funding Says It Is Not the Lender
This is one of the most important disclosures on the current website.
Union First Funding says:
It is not a lender and does not engage in the business of lending.
Instead, it says it has relationships with a network of independent lenders that may be able to provide credit.
The website further states that:
The creditor for any account will be the originating lender and not Union First Funding.
That means a Union First Funding mailer or website offer is not necessarily a final loan offer from the company that would actually lend you the money.
Before proceeding, identify:
- The lender's full legal name
- The lender's website
- The lender's licensing information
- Your actual APR
- Any origination or other fees
- The repayment period
- The monthly payment
- The total amount repayable
- Who will service the loan after funding
Did You Receive a Union First Funding Mailer?
Union First Funding actively markets through mailed offers that use a Personal Offer Code.
The site's own fine print says recipients received the offer because they met certain preliminary criteria for creditworthiness.
However, it also says an independent lender can still decline the applicant after reviewing the application.
A mailer may include:
- An advertised loan amount
- A Personal Offer Code
- A low-rate headline
- A debt-consolidation example
- Instructions to visit a website or call
Read the fine print before supplying sensitive information.
What Does “Pre-Approved” Mean?
Pre-approved and prescreened loan advertising generally means a consumer was selected using preliminary credit criteria.
It does not necessarily mean:
- Funding is guaranteed.
- The advertised loan amount is guaranteed.
- You will receive the lowest APR shown.
- The company that mailed the advertisement will be your lender.
- No additional underwriting will occur.
The Consumer Financial Protection Bureau recommends reviewing the complete loan terms and comparing other options before accepting an unsolicited prescreened loan offer.
CFPB: Unexpected Pre-Approved Loan Offers
What APR Does Union First Funding Advertise?
Union First Funding's current website says its annual percentage rates range from:
2.92% to 24.99% APR.
The company says the actual rate depends on its proprietary scoring system and other underwriting factors.
Its current disclosures also provide an example involving:
- Loan amount: $4,300
- APR: 24%
- Number of payments: 30
- Monthly payment: $191.99
That example is useful because it illustrates how different a borrower's actual terms can be from the lowest advertised rate.
What Should You Compare Besides the Interest Rate?
Before accepting any personal or consolidation loan, review:
- APR
- Interest rate
- Origination fees
- Other lender charges
- Amount financed
- Monthly payment
- Number of payments
- Total finance charge
- Total amount repayable
- Early-payoff terms
A lower monthly payment is not necessarily a cheaper loan if the repayment period is much longer.
Does Checking a Union First Funding Rate Affect Your Credit?
The Union First Funding website currently says:
“Checking your rate will not affect your Credit Score.”
That language generally refers to the initial rate-check or prequalification process.
A later originating lender may have its own credit-authorization process.
Before continuing past an initial inquiry, ask:
- Is this step a soft credit inquiry?
- Will a hard inquiry occur later?
- Which lender will access my credit?
- At what point am I submitting a full application?
Could the Loan Offer Become a Debt-Relief Program?
This is important because some consumers researching Union First Funding publicly report that they responded to a loan offer but were later offered a different debt program after no loan offer materialized.
Those reports are individual consumer allegations and do not establish that every Union First Funding applicant will have the same experience.
However, the CFPB specifically warns consumers that some companies advertising debt consolidation may ultimately offer debt settlement instead.
The two products are very different.
Debt Consolidation Loan
You receive new credit and use the funds to repay existing debts.
Debt Settlement
A company attempts to negotiate existing debts for less than the full amount owed, often after payments to creditors have stopped.
If someone says you did not qualify for the loan but offers another program, ask:
- Is this still a loan?
- Who is lending the money?
- Will I receive loan proceeds?
- Is this debt settlement?
- Will I be asked to stop paying creditors?
- What fees are charged?
- What happens to my credit?
CFPB: Debt Consolidation Guidance
Who Operates Union First Funding?
The current Union First Funding legal pages contain several business-entity references that consumers should understand.
The site's Terms of Use say:
Union First Funding is a DBA of Beachfront Credit Services, LLC.
The Terms list:
919 E Main Street, Suite 1000, Richmond, Virginia 23219.
The current Privacy Policy also says Union First Funding is a DBA of Beachfront Credit Services, LLC.
However, the Privacy Policy opens by identifying:
Century Consulting Services, LLC
as the “Company” covered by the policy.
The same Privacy Policy later lists Century Consulting Services contact information.
What About the Beachfront Credit Services License?
Union First Funding's current Terms and Privacy Policy describe Beachfront Credit Services, LLC as a licensed and bonded lending company and reference California license number:
60DBO-95492
There is additional regulatory history that deserves context.
California's Department of Financial Protection and Innovation issued a summary revocation order concerning Beachfront Credit Services and license 60DBO-95492 in April 2025.
The DFPI order says the agency took that action because Beachfront Credit Services had not filed a required annual report after receiving notice.
A later DFPI Consent Order involving Beachfront Credit Services and the same license number is dated May 2025.
Because a later consent order exists and Union First Funding's current website continues to describe the license as active, consumers should not assume that either an older revocation order or the website alone establishes the license's current status.
Verify current licensing directly with the applicable regulator or NMLS Consumer Access before relying on a licensing claim.
- California DFPI — 2025 Beachfront Credit Services Revocation Order
- California DFPI — 2025 Beachfront Credit Services Consent Order
- NMLS Consumer Access
What Does BBB Say About Union First Funding?
BBB currently maintains a profile for Union First Funding at the Richmond, Virginia address.
As of September 29, 2026, the BBB profile showed:
- B- rating
- Not BBB Accredited
- One complaint in the previous three years
- That complaint listed as unanswered
BBB says the B- rating is currently affected by the failure to respond to one complaint.
The complaint, filed in 2023, alleged that a Union First Funding advertisement was designed to resemble a government check.
That is the complainant's allegation. It is not a government or BBB finding that fraud occurred.
Union First Funding BBB Profile
Why Do Some Websites Say Union First Funding Has an A+ BBB Rating?
Consumers may encounter older articles or company publicity describing Union First Funding as having an A+ BBB rating.
In July 2026, a company press release promoted an A+ BBB standing.
However, BBB ratings can change.
The live BBB profile reviewed for this article currently shows B-.
Use the current BBB profile rather than relying on an older advertisement, press release or review article.
Union First Funding Reviews and Complaints
Union First Funding has a relatively small independent review history.
As of this review, Trustpilot showed approximately:
- 17 reviews
- 2.2 out of 5 TrustScore
- No recent review activity during the previous 12 months
The review distribution included both strongly positive and strongly negative experiences.
Negative reviewers have alleged issues involving:
- Responding to a mailed loan offer and not receiving a loan offer
- Being offered a debt program instead
- Concerns about supplying personal or financial information
- Confusion about whether Union First Funding itself is the lender
Other reviewers have described satisfactory experiences with representatives and debt-consolidation assistance.
These reviews represent individual consumer experiences and allegations. They are not findings that Union First Funding committed fraud, and the relatively small review sample should not be treated as representative of every customer.
Read current consumer experiences or share your own on ZeroStars.org's Union First Funding Reviews & Complaints page.
What If Someone Requests an Upfront Fee?
Be cautious if anyone claiming to represent Union First Funding, Beachfront Credit Services or a supposed lending partner tells you that you must pay money first to guarantee the release of a loan.
Watch for terms such as:
- Processing fee
- Insurance fee
- Security deposit
- Activation fee
- Release fee
- Verification payment
The FTC warns that advance-fee loan scammers often promise financing and then demand money before delivering the credit.
Legitimate lenders can charge disclosed fees in some circumstances, but paying a fee should never be represented as a guarantee that a promised loan will be funded.
How to Verify a Union First Funding Offer
- Save the original mailer.
- Go directly to UnionFirstFunding.com rather than using an unfamiliar link.
- Confirm that the Personal Offer Code belongs to a real promotion.
- Ask which lender would actually provide the money.
- Get the lender's legal name before signing.
- Verify the lender's registration and licensing independently.
- Ask whether the current credit inquiry is soft or hard.
- Request the actual APR and all fees in writing.
- Compare the monthly payment and total amount repayable.
- Ask whether the offer is still a personal loan or has changed into debt settlement or another debt-relief service.
- Do not pay money upfront merely to guarantee funding.
Questions to Ask Before Accepting the Offer
- Who is the originating lender?
- What is my actual APR?
- Are there origination fees?
- How much will I receive?
- What is the monthly payment?
- How many payments will I make?
- What is the total repayment amount?
- Will a hard credit inquiry occur?
- Who services the loan?
- Is this a loan or a debt-settlement program?
- Will I be advised to stop making payments to existing creditors?
What If You Already Submitted Personal Information?
Submitting information through a legitimate loan-referral process does not automatically mean that identity theft has occurred.
However, financial applications can involve sensitive information.
If you later determine that you submitted information through an impersonating or fraudulent website:
- Change any exposed passwords.
- Contact your bank if financial information was submitted.
- Review your credit reports.
- Consider a fraud alert or credit freeze when appropriate.
- Use IdentityTheft.gov if sensitive identity information may have been compromised.
Union First Funding Scam or Legit FAQs
Is Union First Funding a scam?
We found an active Union First Funding website, published loan disclosures, a BBB business profile and public review history. The available evidence does not support describing Union First Funding itself as a proven scam. However, the company says it is not the direct lender, and consumers should verify the actual lender and final terms.
Is Union First Funding a lender?
Union First Funding's current website says no. It says it works with a network of independent lenders and that the originating lender will be the creditor.
Why did Union First Funding send me a mailer?
The company's disclosures say recipients were selected because they met certain preliminary creditworthiness criteria. A lender can still decline the application after reviewing it.
Is the Union First Funding mailer guaranteed?
No. Union First Funding's own disclosures state that a lending partner may decline to provide credit after reviewing the application.
What is Union First Funding's APR?
The current website publishes an APR range of approximately 2.92% to 24.99%. The lowest rate requires excellent credit and other conditions.
Does Union First Funding affect your credit score?
The site currently says checking your rate will not affect your credit score. Ask before later application stages whether an originating lender will conduct a hard credit inquiry.
Who owns Union First Funding?
The current Terms of Use say Union First Funding is a DBA of Beachfront Credit Services, LLC. The current Privacy Policy also references Century Consulting Services, LLC, so consumers should confirm which legal entity is collecting their information and which company appears on any agreement.
What is license number 60DBO-95492?
Union First Funding's website associates that California finance lender/broker license number with Beachfront Credit Services. California DFPI issued a summary revocation order concerning that license in April 2025 and subsequently entered a consent order with Beachfront in May 2025. Verify the current status through the regulator or NMLS rather than relying on an older document or website statement alone.
What is Union First Funding's BBB rating?
As of September 29, 2026, BBB displayed a B- rating and showed Union First Funding as not accredited. Ratings can change, so review the live profile for the latest information.
Why do older websites say Union First Funding has an A+ rating?
The company promoted an A+ BBB standing in a July 2026 press release, but the current live BBB profile reviewed for this article shows B-. BBB ratings can change over time.
What do Union First Funding reviews say?
The independent review sample is small. Trustpilot currently shows both positive and negative reviews, with some negative reviewers alleging that a loan inquiry later resulted in a different debt-program offer. Those are individual allegations rather than findings that fraud occurred.
Can Union First Funding offer debt settlement?
The site markets loans and debt-consolidation solutions, while some public reviewers say they were later presented with a different debt program. If you are offered debt settlement instead of a loan, get the provider's identity and complete terms before enrolling.
What if I am asked to pay money before receiving a loan?
Be cautious. The FTC warns that demands for advance payments to guarantee promised loan funding are a common loan-scam pattern.
Related Loan Mailer and Debt-Consolidation Guides
We have also reviewed two similar loan-mailer and debt-consolidation topics:
- Republic First Funding Scam or Legit? Loan Mailer, Rates & Reviews
- Main Source Funding Scam or Legit? Loan Mailer, Rates & Reviews
These companies are linked because consumers researching their mail offers ask similar questions. The links do not establish that Union First Funding, Republic First Funding and Main Source Funding are owned by or affiliated with one another.
Official and Consumer Resources
- Union First Funding Official Website
- Union First Funding FAQ
- Union First Funding Terms of Use
- Union First Funding Privacy Policy
- Union First Funding Reviews & Complaints — ZeroStars.org
- CFPB — Debt Consolidation Guidance
- FTC — Advance-Fee Loan Scams
- NMLS Consumer Access
- FTC ReportFraud
Bottom Line: Union First Funding Scam or Legit?
Union First Funding appears to be an active loan-marketing and debt-consolidation business, but Union First Funding itself says it is not the lender.
Consumers responding to an offer should understand several important points:
- A pre-approved mailer is not a guarantee of final funding.
- The actual creditor will be an originating lender.
- The advertised APR range currently runs from 2.92% to 24.99%.
- The lowest advertised rate requires excellent credit and other conditions.
- The site's Terms identify Union First Funding as a DBA of Beachfront Credit Services, LLC.
- The Privacy Policy also references Century Consulting Services, LLC.
- Beachfront Credit Services has recent California regulatory history involving license 60DBO-95492, so current licensing should be verified independently.
- Public consumer reviews include both positive experiences and allegations that some loan inquiries changed into offers for another debt program.
None of those points alone establishes fraud.
They do make it important to determine who is actually lending the money, what product you are actually being offered, and what the final written APR, fees and repayment terms are.
Verify the originating lender, compare the complete cost, understand whether the offer remains a loan, and do not pay anyone upfront merely to guarantee that funding will be released.
Have You Received a Union First Funding Offer?
Share the non-sensitive details of your experience below. Current reports may help other consumers understand Union First Funding mailers, offer codes, loan referrals and debt-consolidation programs.
- Did you receive a mailed offer, email, text or phone call?
- What loan amount was advertised?
- What APR appeared on the mailer?
- Did you receive a Personal Offer Code?
- Were you offered a loan after applying?
- Which lender was identified?
- Did the final APR match the advertisement?
- Was the initial credit check described as soft?
- Were you later offered debt settlement or another debt program?
- Did you encounter any fees that were not clear from the mailer?
Please do not post your full name, address, telephone number, Social Security number, Personal Offer Code, application number, bank information, credit-report information, passwords, verification codes, or other sensitive personal information.
Page researched and reviewed: September 29, 2026.
Disclaimer
ThinkItsAScam.com is an independent consumer-information website and is not affiliated with Union First Funding, Beachfront Credit Services LLC, Century Consulting Services LLC, any originating lender, Republic First Funding, Main Source Funding, ZeroStars.org, BBB, Trustpilot, California DFPI, NMLS, the Consumer Financial Protection Bureau, or the Federal Trade Commission. Union First Funding's current website says it is not a lender and that an originating lender will be the creditor. Public reviews and complaints represent individual allegations and experiences and are not findings that fraud occurred. Licensing status, APRs, business relationships, lenders, disclosures, ratings and contact information can change. This article is for general consumer education and is not financial, credit or legal advice.